The Woolmark Company, a globally revered Australian brand, has partnered with Andamen, a distinguished premium menswear brand of Indian origin, to present APEX, an exquisite luxury men’s winter collection. Combining uncompromising quality and sustainable practices, APEX embodies a harmonious blend of Australian excellence and Indian artistry.
This classic collection features more than 30 meticulously crafted pieces, designed for the modern man who appreciates a seamless fusion of local refinement and an unwavering commitment to perfection shared by both brands. The collaboration not only highlights the commitment to quality but also aligns with the ‘make-in-India’ initiative, championing sustainable practices in the fashion industry.
APEX includes a range of clothing including crewnecks, polo shirts, sweaters and pullovers, each enhanced with the touch of fine gauge German knitting machines used by The Woolmark Company. This cutting-edge technology adds luxurious touches of world-class merino wool and cashmere to the collection, ensuring a sophisticated and indulgent experience.
Designed for suave fashion enthusiasts who appreciate classic silhouettes, APEX offers a collection that is elemental in its Indian essence while exuding elevated class. The collaboration between two industry leaders – Woolmark Company, known for its finest processed wool fabric, and Andamen, exceeding expectations in luxury men’s fashion – transcends the ordinary. APEX is not just a collection; it is a reflection of timeless Indian traditions and world-class sophistication.
Mr. Siddharth Suri, Founder, Andamen, said, “With our Apex collection, our dream of creating an Indian brand that embodies sophistication and excellence takes a giant step forward, the pinnacle of Andamen’s essence: marrying our Indian roots and aspirations to the highest quality standards in the world. quality. Our collaboration with Woolmark has been the cornerstone of our pursuit of excellence, achieving the highest standards.
Mr. Ajay Pradhan, Head of Marketing and Business Development at The Woolmark Company, said: “We are thrilled to partner with Andamen on their journey of exploring merino wool. Australian merino wool has always been the preferred fiber for global premium brands that value conscious luxury. Every piece in the Apex wool collection is 100% natural and biodegradable. »
The APEX collection is a testament to the enduring passion, perseverance and pursuit of perfection maintained by both brands over the years. The know-how highlighted in these the co-created garments not only exude global appeal, but also tell a fascinating story of tradition meeting innovation.
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