« In the tablet space, Apple and Samsung are high-end products. Apple tablets have grown 10 times and Samsung tablets have grown 5 times a year. When you think about major appliances, obviously, these are machines washing machines, refrigerators and air conditioners, but high-end products like fronts washing machines, side-by-side refrigerators or air conditioners over 1.5 tons increased by 30% year-on-year. Srivastava.
He said the fashion and beauty segment saw a 400% surge in high-end categories: watches, perfumes, handbags, Korean beauty products, jewelry, luggage, etc.
Srivastava said the company recorded 20% more customers during AGIF 2024 compared to the holiday sales in the same period a year ago.
« The Amazon Great Indian Festival 2024 recorded 140 million customer visits, the highest ever. More than 85% of customers were from non-metro cities, » Srivastava said.
Amazon India recorded a 50% year-over-year growth in the number of B2B customers who made their first purchase from Amazon Business.
“AGIF 2024 also set new milestones for seller success and saw an increase of over 70% in the number of sellers, crossing one crore in sales compared to last year. The online marketplace has strengthened its fast delivery capabilities, delivering over 3 crore products to Prime members across India on a same-day or next-day basis, representing a 26% increase over the previous year. ‘previous year,’ he said.
Amazon India said in a statement that 70% of Prime members who shopped during the festive season were from Tier 2 and 3 cities, compared to 60% last year.
