Israeli food tech startup Best juiceLtd announced that it would collaborate with the American company Ingredient, Inc. (NYSE: INGR), a supplier of specialty ingredients to the food and beverage industry. Ingredion Ventures, the venture capital investment arm of Ingredion, will lead a Series A funding round for Better Juice, which the company says will accelerate the penetration of its sugar reduction solution into the U.S. juice market .
RELATED ARTICLES
Better Juice’s innovative sugar reduction technology eliminates simple sugars found in juice drinks, concentrates and other natural sugar-containing liquids. The company has developed enzymatic technology that converts sugars into non-digestible compounds, such as dietary fiber and non-digestible sugars, while retaining the natural profile of vitamins, minerals and organic acids in the final product.
“This significant milestone in the partnership is truly exciting,” said Gali Yarom, co-founder and co-CEO of Better Juice. “This fits perfectly with Better Juice’s strategy to enter the North American market. Ingredion was impressed with our non-GMO technology and its uses in a wide variety of applications. The move will open the doors to major food and beverage companies looking for sugar. discount solutions for their products.
“Better Juice technology adds a whole new dimension to our portfolio of sugar reduction solutions for food and beverage brands whose mission is to meet growing consumer demand for less sugar,” said Nate Yates , sales manager for sugar reduction at Ingredion. “This technology also gives manufacturers more options to successfully reduce sugar without compromising taste or nutrition.”
Better Juice was founded in 2018 by a team of biochemists and microbiologists from industry and the Hebrew University of Jerusalem. The company was initially funded and supported by The Kitchen Hub, Strauss Group’s food technology incubator. It raised $8 million in seed investments.
Better Juice’s process reduces sugar content by 30-80%. The company has the capacity to process 250 million liters of low-sugar juice per year.
“Ingredion’s financial support will allow us to expand the technology to other liquids containing natural sources of sugar, such as milk, beer and wine,” said Eran Blachinsky, co-founder and co-CEO of Better Juice.
Published by Globes, Israel Business News – fr.globes.co.il – January 18, 2024.
© Copyright of Globes Publisher Itonut (1983) Ltd., 2024.
