Domestic smart electronics companies like Lava and Qubo score high and compete neck and neck with global peers in terms of brand acceptance, market analysis firm Techarc said on Sunday.
The company conducted a study based on the ratings received by 25 brands across 35 different product categories on e-commerce platforms Amazon and Flipkart in December.
“In our analysis, we found that among Lava’s global peers, including brands like Realme and Redmi, the weighted average consumer rating on e-commerce platforms was 4.3. On the other hand, Lava achieved a score of 4.2, which just touches the industry benchmark,” the report said. .
Techarc said Lava achieved a higher proportion of high ratings (4 and 5), at 90.2 percent, compared to global brands which achieved 75.8 percent of their consumer ratings with a rating of 4 or 5.
The company chose Qubo, a Hero Group company, to study in the Internet of Things category.
Its ratings of 4.1 exceeded the industry average of 4, but the company’s global peers had a higher proportion of 4 and 5 ratings.
In the wearables category, Indian brands were below the industry benchmark compared to their global counterparts like Realme, Redmi, OPPO, OnePlus Nord, etc.
“While the industry benchmark rating is 4.2, Indian brands Noise and Boult Audio scored 4.1, followed by Boat and PTron at 4.0. Brands such as Mivi, Gizmore and Number achieved a weighted average score of 3.9 in this category,” the report said. says the study.
Among domestic smart electronics brands, Lava leads with a weighted average rating of 4.2 earned on e-commerce platforms, followed by Qubo with 4.1, Techarc said.
“There is no strong correlation, but we can see that brands like Lava and Qubo, which have invested in end-to-end product design and development in the country, as the value chain technology allows, obtained first places throughout the country. the national smart electronics brand in terms of customer ratings,” the report said.
The company did not include Apple and Samsung wearables in the study as it believes that these brands cater to a different cohort of users, whereas Indian brands selling wearables target the mass segment of users.
